Second Skin, a documentary by Juan Carlos Pineiro Escoriaza and Pure West Documentaries about virtual worlds (MMORPG’s) and the gamers that inhabit them, will be premiering on March 7th at SXSW 2008.

Second Skin takes an intimate look at computer gamers whose lives have been transformed by the emerging genre of Massively Multiplayer Online games (MMOs). World of Warcraft, Second Life, and Everquest allow millions of users to simultaneously interact in virtual spaces. Second Skin introduces us to couples who have fallen in love without meeting, disabled players who have found new purpose, addicts, Chinese gold-farming sweatshop workers, wealthy online entrepreneurs and legendary guild leaders - all living in a world that doesn’t quite exist.

"Truck Summoner"is a Toyota Tacoma commercial that takes place inside of World of Warcraft, borrowing from last year's infamous Leroy Jenkins video.

The Onion, a popular news satire site, has played off the World of Warcraft before with articles such as "Baby, you mean the World of Warcraft to me," but now they've taken it to the realm of video. The Onion News Network reports on Blizzard's latest (fictional) release, World of World of Warcraft. In it, you create a real life character and guide him or her through the process of playing World of Warcraft, helping them navigate the reading of the EULA and making sure they keep rested and fed with Hot Pockets and Soda.